"If your VCR is a pain to program, then get rid of it", said an announcer in one spot. "At last, technology that serves man," said the headline of another. "Finally, a VCR everybody and his dog can program," said the headline of one print ad.
#Kipper the dog tv#
The campaign's TV commercials and print ads, through the Christmas sales season, reassured would-be buyers that RCA consumer electronics products uncomplicated high tech with built-in features, and left users with fewer buttons and gadgets to contend with. A large role in this assault on technological gobbledygook was played by “Chipper”. In a fall 1991 big advertising campaign, RCA declared war on high technology's confusing terminology. RCA, high technology even your dog can use RCA DSS Ad poster campaign, was hailed by Time Magazine as “the most successful new product launch of the year”. In 1995, a major RCA Advertising campaign created by A&P on RCA’s Digital Satellite System (DSS) launch in US, featured RCA dogs “Nipper” and “Chipper”, and included TV spots, Magazine Print ads and In-Store POS.
The pup embodied youth and vigor: TV advertisements featured “Chipper” skydiving and skateboarding. "Chipper” stood for being more up-to-date, while ”Nipper” was enduring and reliable and stood for the company that invented the color TV. “Chipper” represented the new breed of high-technology, design and innovation inherent in RCA products. “Chipper”, of the next canine generation, in advertisements, was staring not at gramophones, but instead was enjoying new, high-tech electronics. The name “Chipper” won a contest that RCA sponsored in 1991 to name the puppy dog: it connoted several ideas: "a computer chip a chip off the old block chipper, happy and upbeat, and it rhymed with “Nipper”. A&P brought back “Nipper” the dog –, the familiar pooch who has appeared in RCA's ads since 1929, – and then, to showcase RCA’s next generation of products, and to complement “Nipper”, introduced a Jack Russell Terrier young puppy “Little Nipper”.
In 1990, advertising agency “Ammirati & Puris” (A&P) mixed the old with the new to give RCA brand a refurbished image and a much-needed boost. A deal was made for both the painting and the copyright, and in October 1899 the deal was sealed when Barraud delivered the painting. He offered to buy the painting and the rights to it if Barraud would make it a record gramophone instead of a cylinder phonograph, which Barraud did. Barraud liked the idea but needed a gold horn from which to model the new version of the painting, so he visited Barry Owen, the manager of Liverpool’s newly formed Gramophone Company, who understood the commercial possibilities. But the representatives of the company failed to see how it could help sales and turned down his offer, because they believed that dogs don't listen to phonographs, as was their logical if unimaginative conclusion.įriends liked the painting and suggested to Barraud that he might make it more appealing by substituting a gold horn to replace the black Edison horn.
There are countless reasons to choose a London River Bus over any other form of transport – choose a Thames river cruise next time you need to travel through London.Thinking commercially and noting that the “Nipper” dog was listening to an Edison Bell cylinder, Barraud wrote to the Edison Bell Company in New Jersey for them to use the painting in their advertisements. Our services cater for everyone from early morning commuters to night-time passengers. Starting in 1999 with just one boat in operation, our fleet has grown exponentially to 20 high-speed Thames river boats, offering services from all major London piers every 10-20 minutes. Far more enjoyable than struggling for space on a packed London Underground tube, quicker than driving or getting the bus, and less exhausting than walking or riding your bike! Our History The experience of travelling through London on a Thames river bus is unlike any other form of travel, providing an epic experience for its users.
#Kipper the dog free#
Our Thames river buses have Metro and City AM newspapers available on board and Free Wi-Fi is available at our main piers. They all have toilet facilities, and some even have baby changing facilities. Our larger river boats all have licenced on-board bars, with a range of coffees, snacks and alcoholic drinks.
Our Thames river boats are fully equipped with comfortable seating and plenty of space. Unlike most other forms of public transport, we are always reliable - the only days our river boats don’t run are Christmas and Boxing Day. Uber Boat by Thames Clippers is the fastest, most frequent and reliable fleet on the River Thames - carrying over 4 million passengers last year.
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